Transformation in the Digital Age

Transformation in the Digital Age

Insights | 02 October 2018

At the top of many CEO’s strategic agendas is digital transformation. This is a result of the significant change that CEOs and their businesses are facing – digital disruption, global competition, the speed of product commoditisation and ever-changing customer needs.

In this digital age, organisations will continue to face intense competition and market disruption. Transformation success is dependent on how well and how quickly you can respond. As a result, the shifting landscape will be awash with opportunities for ambitious, innovative leaders willing to embrace change.

As the customer-led, digitally driven market races onward and upwards, making small incremental changes to your business is no longer enough. Organisations with traditional business structures – functional, siloed and tightly controlled – must move to more innovative, flexible operations that encourage collaboration and a keen focus on the customer.

Like any CEO, I have been through the traditional processes, old strategies and dealt with many inflexible leaders. I have been forced to evaluate how much of the past to retain while planning for the future. The challenge moving forward is understanding how to leverage insights and capabilities through data analytics and emerging technologies to create a more personalised customer experience.

PM-Partners are building digital strategy into the company processes. I feel challenged by the changing customer expectations and our competitors. That said, I also see the exciting prospects that come from digital change. It is a necessity to be adaptive and resilient while seeing change as opportunity.

Does your company have a strategy in place to combat digital disruption? Please share your thoughts in the comments below.

If you or your organisation require assistance with transformation, contact myself or PM-Partners today on 1300 70 13 14.

About The Author

Ken Sheargold, Chief Executive Officer at PM-Partners group

Ken joined PM-Partners as a Transformation Consultant in February 2016 and took on the role of CEO on May 8th 2017. Ken is responsible for delivering major transformational change where there is complexity, risk, many inter-dependencies and conflicting priorities.

Prior to joining PM-Partners group he held a number of executive appointments in the NSW Government and Telstra Corporation.

His most recent appointment in government was the Executive Director, Premiers Implementation Unit directly responsible for supporting the Premier in the delivery of his key priorities across NSW. Prior to working in the Department of Premier and Cabinet he was the Executive Director of ServiceFirst, the shared services organisation responsible for the provision of shared services to the central agencies of government.

He was the Program Director and commercial lead for the outsourcing of ServiceFirst that successfully executed contracts with Unisys and Infosys in June 2015 with a total contract value of $235 million dollars.

Prior to joining the NSW Government, he held a number of senior appointments in Telstra Corporation. Those appointments included Executive Director Corporate Strategy and Customer Experience and Executive Director Service Advantage.

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