At the top of many CEO’s strategic agendas is digital transformation. This is a result of the significant change that CEOs and their businesses are facing – digital disruption, global competition, the speed of product commoditisation and ever-changing customer needs.
In this digital age, organisations will continue to face intense competition and market disruption. Transformation success is dependent on how well and how quickly you can respond. As a result, the shifting landscape will be awash with opportunities for ambitious, innovative leaders willing to embrace change.
As the customer-led, digitally driven market races onward and upwards, making small incremental changes to your business is no longer enough. Organisations with traditional business structures – functional, siloed and tightly controlled – must move to more innovative, flexible operations that encourage collaboration and a keen focus on the customer.
Like any CEO, I have been through the traditional processes, old strategies and dealt with many inflexible leaders. I have been forced to evaluate how much of the past to retain while planning for the future. The challenge moving forward is understanding how to leverage insights and capabilities through data analytics and emerging technologies to create a more personalised customer experience.
PM-Partners are building digital strategy into the company processes. I feel challenged by the changing customer expectations and our competitors. That said, I also see the exciting prospects that come from digital change. It is a necessity to be adaptive and resilient, while seeing change as opportunity.
Does your company have a strategy in place to combat digital disruption? Please share your thoughts in the comments below.
If you or your organisation require assistance with transformation, contact myself or PM-Partners today on 1300 70 13 14.