This course will provide participants with a working knowledge of the principles of writing an effective, comprehensive and compelling Business Case.
The course is driven by participation in a case study, promoting immediate workplace transference.
KEY TOPICS
Introducing the Business Case
- The nature and purpose of a Business Case
- Business Case objectives
- Business Case preparation checklist
Building the Business Case
- Defining the business problem / opportunity
- Defining the value (cost versus benefits)
- Articulating benefits
- Documenting implementation risks, approach, resource plan and schedule
- Gaining approval
Effective Business Case Writing
- Writing an Executive Summary
- Principles and rules of effective writing
Selling the Business Case
- Substantiating and evaluating your Business Case
- Understanding stakeholder perspectives
- Socialising the Business Case
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