1300 70 13 14
PM Partners
  • Services

    Training and Capability uplift
    Advisory
    Agile
    Scaled Agile (SAFe®)
    Delivery
    Resourcing
    PM-Digital
    Hire an expert

    Recent case studies

    View all case studies

    world map with silhouettes of people in the background

    Shifting from a programme to a solution model through SAFe® to drive CX ecosystem stability

    businessman in suit looking at futuristic tech dashboard against cityscape

    From data to insights: A Power BI dashboard for FOSS component management

    • Training and Capability uplift
    • Advisory
    • Agile
    • Scaled Agile (SAFe®)
    • Delivery
    • Resourcing
    • PM-Digital
    • Hire an expert
  • Industries

    Government
    Higher education
    Construction
    Financial services
    Energy and utilities
    Healthcare and pharma

    Featured case study

    View all case studies

    Two workers in a warehouse holding digital tablet with hardhat and safety vest

    PM-Partners helps Downer set new industry standards for project management workforce development with award-winning ‘Project Plus’ initiative.

    LEARN MORE

    • Government
    • Higher education
    • Construction
    • Financial services
    • Energy and utilities
    • Healthcare and pharma
    • Case studies
  • Resources

    Insights
    Complexity assessment
    Capability hub
    Knowledge hub
    eBooks and white papers
    Checklists and infographics

    Featured insight

    View all insights

    Project manager working with gen AI chatbot on laptop

    Generative AI for project managers: transforming the way you work

    LEARN MORE

    • Insights
    • Complexity assessment
    • Capability hub
    • Knowledge Hub
    • eBooks & white papers
    • Checklists and infographics
  • About

    What we do
    Who we are
    Leadership team
    Join the team
    Our beliefs
    Our partners

    Upcoming events

    View all events

    pm-perspectives25-webevents

    15 May 2025

    PM-Perspectives
    The future of service delivery excellence starts here

    biig-event-web

    21 May 2025

    Biig 2025
    Turning Insight into Action for a Future-Ready Public Sector

    • Events
    • What we do
    • Who we are
    • Leadership team
    • Join the team
    • Our beliefs
    • Our partners
  • Contact us
  • Training Courses
    • Promotions & special offers
    • Course list
    • Course Calendar
    • Group bookings
    • In-house training
    • Capability uplift
    • Training catalogue

    Popular pages

    Hybrid classroom
    Learning pathways
    Room hire
    Meet our trainers
    eLearning courses
    Power skills courses

    Popular courses

    View all courses

    Scrum Master Certified (SMC®)
    Agile Project Management
    PRINCE2®
    Project Management Fundamentals
    Business Analysis Fundamentals
    Running an effective Hybrid PMO

    • Promotions and special offers
    • Course list
    • Course calendar
    • Group bookings
    • In house training
    • Capability uplift
    • Training catalogue
    • POPULAR PAGES
    • Hybrid classroom
    • Learning pathways
    • Room hire
    • Meet our trainers
    • eLearning courses
    • Power skills Courses
    • POPULAR COURSES
    • Scrum Master Certified (SMC®)
    • Agile Project Management
    • PRINCE2®
    • Project Management Fundamentals
    • Business Analysis Fundamentals
    • Running an Effective Hybrid PMO
  • No products in cart.
  • Home
  • Other
  • What is the role of an Agile Coach?
May 11, 2025

What is the role of an Agile Coach?

What is the role of an Agile Coach?

Wednesday, 01 January 2020 / Published in Other

Organisations have found themselves in a vortex trying to deal with today’s turbulent market and the greater demands of their customers. The context, confusion and the overall understanding of these aspects has led to businesses restructuring or ‘transforming’. This is usually followed by alerting employees that these changes are happening and there will be a new way of working. But, as organisations try to implement agile or iterative delivery processes, many struggle and fail in their attempt.

So why is agile so challenging?

Trends show us that most organisations are simply trying to ‘do something’ rather than understanding the personal and cultural mindset change needed to adopt and apply agile. We know that markets and consumer perspectives have changed, therefore we need to adapt and change to keep up. Changing a process or how a project is run isn’t enough. The perspective, mindset and how an organisation responds to change must be considered.

To change a culture, we need to change how the organisation handles volatile market conditions and identify what today’s customers want. So how do we do that? Who needs to be involved?

Fundamentally, everyone (from all departments and teams) need to be involved to change an organisation’s culture. It isn’t an easy task, especially when large groups of people, often located globally, are involved. This is where an Agile Coach comes into play.

The Agile Coach

A true Agile Coach will have extensive experience in everything from implementing Agile (frameworks, methods, practices and techniques) to project management, IT, and being business savvy. It is this experience that will help identify the type of Agile practices and techniques needed to assist an organisation navigate a framework which will fit the overall business.

To integrate a fit-for-purpose framework and assist in building an adaptive culture, an Agile Coach’s biggest challenge is engagement. To help transform an organisation’s culture, a Coach needs people to understand the nature of agile, what is required to change their mindset and the impact it will have on everyone in the organisation. This can only be done in an environment where people feel safe and change is embraced.

It is important that an Agile Coach focuses on the fundamentals of what agile is and facilitates cross-functional engagement to identify the necessary Agile framework(s) that is appropriate for the teams and the organisation.

A successful Agile Coach will demonstrate exceptional communication and interpersonal skills. The Coach works with all levels of the organisation, especially leadership, to structurally change the environment and culture. It is a ‘people movement’, and as such, the Coach will deal with changes in mindset, bias or an overall resistance to agile due to a feeling of ‘loss of control’. With such diversity at play, the Agile Coach needs the capability to not only realise the benefits of agile but navigate the unique corporate culture to help the organisation achieve its goals.

An Agile Coach supports, guides, coaches, teaches, mentors and facilitates change, all in the service of delivering on-going value to the business.

Next steps…

For more information on this new course or to speak to one of our Professional Development Consultants, contact us today on 1300 70 13 14.

What you can read next

Young vietnamese female scrum master organising project working process
Scrum: The Product Owner
Two business colleagues comparing notes
2021 Jan Project Management Professional (PMP)®
Casually dressed colleagues in the boardroom looking at the kanban wall
Measuring Value from your Projects

GENERAL ENQUIRY
1300 70 13 14

CONTACT US
Send a message

FOLLOW US

  • LinkedIn logo
  • X logo
  • Facebook logo
  • Instagram logo
Partner logos

PM-Partners group is a Project Management Institute (PMI)® – Premier Authorised Training Partner (ATP) (ID: 1394), an APMG-International Accredited Training Organisation (ATO), a Gold partner of PeopleCert (Partner ID: 3800), an Endorsed Education Provider™ (EEP™) of International Institute for Business Analysis™ (IIBA®), a Scaled Agile Gold Partner, an ICAgile Member Organisation, a GPM Accredited Training Partner, and a Microsoft® EPM Solution Partner. PMI, CAPM, Certified Associate in Project Management (CAPM), PMP, Project Management Professional (PMP), PMI Agile Certified Practitioner (PMI-ACP) and PMBOK are registered marks of the Project Management Institute, Inc. Provider is a member of the PMI ATP Program. PMI does not specifically endorse, approve, or warrant ATP’s products, courses, publications, or services. The PMI ATP seal is a registered mark of the Project Management Institute, Inc. PRINCE2®, AgileSHIFT®, MSP®, P3O®, MoP®, ITIL® , PRINCE2 Agile®, DEVOPS INSTITUTE® and DEVOPS FOUNDATION® are registered trademarks of the PeopleCert group. Used under licence from PeopleCert. All rights reserved. AgilePM®, AgilePgM®, AgileBA® and DSDM® are registered trademarks of Agile Business Consortium Limited. All rights reserved. APMG International Change Management, APMG International Lean Six Sigma are trademarks of The APM Group Limited. All rights reserved. The APMG-International, APMG-International AgilePM, AgilePgM, AgileBA, Change Management, Managing Benefits, Lean Six Sigma and Swirl Device logos are trademarks of The APM Group Limited, used under permission of The APM Group Limited. All rights reserved. SMC® and SPOC® are trademarks of SCRUMstudy. Scaled Agile Framework® and SAFe® are registered trade marks of Scaled Agile, Inc.

IIBA®, the IIBA® logo, BABOK® Guide, Business Analysis Body of Knowledge®, Business Analysis Core Concept Model™, BACCM™, Endorsed Education Provider™, EEP™ and the EEP™ logo are (registered) trademarks owned by International Institute of Business Analysis. Entry Certificate in Business Analysis™, ECBA™, Certified Business Analysis Professional™, CBAP®, Certification of Capability in Business Analysis™ and CCBA® are (registered) certification marks owned by International Institute of Business Analysis. These trademarks, logos and certification marks are used with the express permission of International Institute of Business Analysis.

House of PMO Essentials for PMO Administrators™ and House of PMO Essentials for PMO Analysts™ are trademarks of House of PMO Limited. All rights reserved. Praxis Framework™ is a trademark of Praxis Framework Limited. ICAgile is a registered trade mark of the International Consortium for Agile. GPM® and Green Project Management® are Registered Trademarks of GPM Global ©Copyright GPM Global 2022. www.greenprojectmanagement.org. ©PRiSM™ is used with consent.

Privacy Policy | Sitemap | Timesheets | Terms & Conditions | Capability Hub
Copyright © 1996-2025 PM-Partners Group. Delivery Advisory Capability. All Rights Reserved.

TOP