Generative AI for Marketing Teams
DURATION
1 day
PRICE (EXCL. GST)
$795
LOCATIONS/DELIVERY METHOD
On demand
EXAM
No exam
Overview
The Generative AI for Marketing Teams course is a highly practical, hands-on learning experience designed to help marketing professionals embed generative AI into content creation, campaign design and audience engagement.
This is not an AI theory course.
Participants will work directly with AI tools to generate content, refine messaging, personalise campaigns and improve speed to market.
Through structured prompt frameworks and real marketing scenarios, participants will learn how to:
- Create high-quality content faster across multiple channels
- Tailor messaging for different audiences and segments
- Improve campaign effectiveness and engagement
- Maintain brand consistency while scaling output
- Use AI confidently and responsibly in marketing environments
By the end of the course, participants will have a practical toolkit they can apply immediately.
Objectives
This course will enable participants to:
- Use Generative AI to create and refine marketing content
- Apply structured prompt frameworks (e.g., RTF, CREATE) to marketing tasks
- Generate campaign ideas, messaging and copy
- Tailor content for different audiences and channels
- Improve speed and efficiency of content production
- Maintain brand tone and consistency using AI
Key topics
- Introduction to Generative AI in marketing
- Responsible and ethical use of AI in content creation
- Prompt engineering frameworks for marketing professionals
- Content creation across channels (email, social, web)
- Audience targeting and messaging refinement
- Campaign ideation and development
- Brand tone and consistency
- Measuring and improving engagement
- Iterative refinement and prompt logs
Throughout the day, participants will apply AI tools to real marketing challenges, including:
- Creating multi-channel campaign content (email, social, web)
- Writing targeted messaging for different audience segments
- Generating campaign ideas aligned to business objectives
- Refining content to match brand tone and voice
- Producing high-quality outputs under tight timeframes
Each activity focuses on practical outputs that can be used immediately.
This course is delivered live by one of our certified facilitators using a highly practical, structured format.
Participants will:
- Experiment with prompts and refine outputs iteratively
- Share insights and approaches
- Build a personal AI prompt log
Courses can be delivered:
- Face-to-face
- Virtually
- Customised for in-house HR teams
Virtual training: Learn more about our virtual delivery.
This course does not have an exam.
On completion of this course, you will be awarded with a PM-Partners digital badge. These are widely accepted by leading organisations as recognition of specialist training and often shared on social media.
On the last day of training, you will be provided with a Digital Credential via the Credly Acclaim platform. This badge can be added directly to your LinkedIn profile and/or shared to your newsfeed, or other professional profile, to share your achievement with your network.
Development units
Participants who have been awarded the Project Management Professional (PMP)® credential by the Project Management Institute (PMI)® are eligible to earn 7 PDUs for their participation in this course (5 Ways of Working, 2 Business Acumen).
Participants holding any of the Project Management accreditations (CPPP/ CPPM/ CPPD) are eligible to earn 14 CPDs for this short course.
PMI and Project Management Professional (PMP) are registered marks of the Project Management Institute, Inc.
Participants should:
- Be practising marketing professionals
- Understand core marketing concepts (campaigns, audiences, channels)
BYOD REQUIREMENTS
This is an immersive, hands-on course. Participants must bring their preferred device equipped with a GenAI model that supports unlimited prompt entries (e.g., enterprise Copilot, ChatGPT, Gemini).
WHERE IS THE TRAINING VENUE LOCATED?
Sydney courses are held at 45 Clarence Street, Sydney.
Melbourne courses are held at 34 Queen Street, Melbourne.
Brisbane courses are held at 215 Adelaide Street, Brisbane.
I REQUIRE AN INVOICE BEFORE PAYMENT IS PROCESSED – CAN I STILL BOOK THIS COURSE ONLINE?
Yes. Simply select ‘invoice’ from the payment options during the checkout process and one of our consultants will be in contact to organise payment.
IS THIS A CERTIFIED COURSE?
No. There are no certifications or exams undertaken in this course. However, you do receive a Completion Certificate from PM-Partners group. Participants will also receive a digital badge.
CAN I BUY THIS COURSE AS PART OF A PACKAGE?
Yes. This course forms part of the Project Management Professional Development Program.
Our website offers three payment options for training courses. When you select "BOOK NOW" you will be taken to the checkout. Step two: "Billing Details" is where you can select from the three payment options:
- Credit Card Payments: PM-Partners uses Stripe payment gateway to process Visa, Mastercard, Amex, as well as Apple Pay and Google Pay transactions. Stripe has been audited by a PCI-certified auditor and is certified to PCI Service Provider Level 1. This is the most stringent level of certification available in the payments industry so you can be confident that your card details are protected for online purchases.
- Bank Transfer: We cannot guarantee your registration(s) until your payment is cleared (bank transfers take 3 days to process). Instructions for payment by bank transfer will be provided at the end of the order process.
- Invoice: An invoice will be sent to you after you complete the booking. Payment is required 14 days before the course start date. If you're buying within 14 days, you need to arrange payment ASAP with a minimum of 72 hours before course start date.
Who should attend?
- Marketing Managers
- Digital Marketing Specialists
- Content Creators
- Campaign Managers
- Brand and Communications Professionals
Group bookings
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