AI training for marketing professionals

Cut campaign production time by 50% using proven AI workflows used by Australia’s leading marketing teams.

Trusted by Australia's leading organisations | 28 years of capability development | 15,000 professionals trained annually

Learn practical ways to use Microsoft Copilot and Generative AI to streamline planning, optimising, stakeholder communication, analysing and reporting.

Why marketing teams are turning to AI

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Move faster. Do more.

Accelerate campaign production without increasing headcount

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Turn data Into growth

Use AI-driven insights to continuously improve performance

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Personalise every experience

Deliver relevant, one-to-one journeys at scale

How marketers use AI

  • Campaign planning
    Generate campaign concepts, briefs and messaging frameworks
  • SEO
    Develop keyword clusters, content plans and metadata.
  • Email marketing
    Write nurture sequences and A/B test subject lines.
  • Performance marketing
    Generate Meta and Google Ads variations.
  • Reporting
    Summarise GA4 data into executive-ready insights.
  • Social media content
    Generate posts, captions, and content plans at scale

From AI theory to real marketing results in days—not months

Teams typically reduce campaign production time by up to 40–60% after applying these workflows

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1. Master the tools that actually drive results

Hands-on with ChatGPT, Copilot and real marketing workflows

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2. Apply AI to your live campaigns — not hypotheticals

Build campaigns, content and reporting using your real scenarios

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3. Walk away with ready-to-use assets

Templates, prompts and workflows you can use the next day

Attending this AI course completely transformed how I approach marketing. What used to take days now takes hours, and the impact on our campaigns has been immediate and measurable.

Nick

Marketing Manager

Which course is right for you?

From Marketing Managers and Digital Marketing Specialists to Content Creators, SEO specialists and Communications professionals, our AI courses equip marketing teams with practical skills they can apply immediately to improve productivity, creativity and business outcomes.

Copilot for business productivity

Build the judgment, skills and workflows to make Copilot your daily professional partner. This course is a highly practical, hands-on learning experience designed to help professionals across all roles embed Microsoft Copilot into real, high-value work.

Learn more about this course

1-day course
$795 excl. GST

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AI-Native Foundations

This AI course helps teams cut through the noise. In two immersive days, you’ll build the confidence, shared language, and practical skills to apply AI meaningfully, right in the flow of everyday work.

Learn more about this course

2-day course
$1,795 excl. GST was $2,195

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Generative AI for Marketing Teams

This course is a highly practical, hands-on learning experience designed to help marketing professionals embed generative AI into content creation, campaign design and audience engagement.

Learn more about this course

3-day course
$3,395 excl. GST

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Developing Human-Led AI Agents

This hands-on, no-code course helps participants design, test and govern one useful human-led AI agent for their work, with clear context, instructions, permissions, evaluation checks, human approval points and accountability built in.

Learn more about this course

1-day course
Enquire for price

What you'll achieve

  • Prompt libraries
  • Campaign templates
  • Marketing workflows
  • AI governance guidance
  • Practical exercises
  • Real examples

Frequently asked questions

An AI course teaches professionals how to use artificial intelligence tools and methods effectively at work. It blends hands-on activities, real-world scenarios and responsible AI principles so participants can apply AI confidently. With AI becoming a core workplace capability in 2026, these courses help individuals and organisations build essential skills.

AI training helps you stay relevant and productive as AI becomes a standard part of how organisations operate. You learn how to use AI responsibly, avoid risks, recognise limitations and improve efficiency. In 2026, AI capability is considered a core professional skill across many roles, making formal training valuable for career development.

PM-Partners offers AI-Native Foundations, AI-Native Change Agent and a suite of Generative AI courses for project managers, business analysts, change managers and agile teams. These programs range from introductory training to leadership and role-specific application. All courses are instructor-led and designed for practical workplace use.

These courses are suitable for professionals across all industries, including project delivery, business analysis, change management, agile teams, HR, operations and senior leadership. They benefit anyone who wants to use AI responsibly or help their team adopt AI confidently in 2026.

No. PM-Partners AI courses are designed for non-technical professionals and do not require coding or programming knowledge. Training focuses on practical usage, decision-making, prompting and safe adoption rather than complex technical skills.

You will learn how to use AI tools to improve productivity, support decision-making, analyse information and redesign workflows. Courses also cover responsible AI use, ethical considerations, hallucination detection, governance, change impact and how to integrate AI into real workplace tasks. The aim is to build capability you can apply immediately.

Ready to upskill with AI?

Have questions? Call our team on 1300 70 13 14 or fill out the form below. Our team will get back to you within the same business day.

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