AI training for sales professionals

Use AI to prospect smarter, personalise outreach, and close more deals

Trusted by Australia's leading organisations | 28 years of capability development | 15,000 professionals trained annually

Learn how to use AI to prospect smarter, personalise outreach, strengthen customer engagement, and improve sales productivity.

Why sales professionals are turning to AI

Sales teams are under constant pressure to generate more pipeline, increase win rates, and build stronger customer relationships.

At the same time, prospect research, account planning, proposal development, follow-up activities, and CRM administration consume valuable selling time.

AI is helping sales professionals work more efficiently, personalise customer interactions, and focus more time on revenue-generating activities.

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Prospect faster

Research prospects, companies and industries in minutes.

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Strengthen account planning

Prepare for sales conversations with deeper insights and better context.

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Personalise outreach at scale

Create tailored emails, proposals and sales communications quickly.

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Reduce administrative effort

Spend less time on repetitive tasks and more time selling.

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Improve customer engagement

Develop more relevant messaging for prospects and customers.

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Build future-ready skills

Develop practical AI capabilities that can be applied immediately.

How sales professionals use AI

  • Prospect research
    Research prospects, accounts and industries faster.
  • Sales outreach
    Draft personalised emails, messages and follow-ups.
  • Account planning
    Prepare account plans and opportunity strategies.
  • Proposal development
    Create proposals, presentations and customer-facing content.
  • Customer meetings
    Generate meeting summaries, actions and next steps.
  • Pipeline management
    Analyse opportunities and identify priorities.
  • Sales communications
    Improve messaging for prospects, customers and stakeholders.
  • Productivity
    Reduce repetitive administrative activities and manual effort.

Practical AI training designed for sales professionals

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1. Learn the tools

Develop practical AI skills using Microsoft Copilot and leading generative AI platforms.

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2. Apply to real scenarios

Work through prospecting, customer engagement, account planning and sales communication challenges.

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3. Implement immediately

Take away practical prompts, frameworks and techniques you can apply straight away.

The course showed me practical ways to use AI throughout the sales cycle. From prospect research and account planning to customer communications, I'm now saving time every week and focusing more on high-value sales activities.

Greg

Sales Manager

Which course is right for you?

Build the skills needed to prospect smarter, personalise customer engagement, and improve sales productivity with AI.

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AI-Native Foundations

AI-Native Foundations helps teams cut through the noise. In two immersive days, you’ll build the confidence, shared language, and practical skills to apply AI meaningfully—right in the flow of everyday work.

Learn more about this course

2-day course
$1,795 excl. GST

Copilot for Business Productivity

Build the judgment, skills and workflows to make Copilot your daily professional partner. This course is a highly practical, hands-on learning experience designed to help professionals across all roles embed Microsoft Copilot into real, high-value work.

Learn more about this course

1-day course
$795 excl. GST

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Generative AI for Sales Teams

This course is a highly practical, hands-on learning experience designed to help sales professionals embed generative AI into everyday selling activities.

Learn more about this course

1-day course
$795 excl. GST

What you'll achieve

  • Prospect and prepare faster
  • Create more personalised customer communications
  • Reduce time spent on administration
  • Improve productivity across the sales cycle
  • Strengthen customer engagement
  • Build practical AI capability
  • Increase confidence using AI at work

Frequently asked questions

An AI course teaches professionals how to use artificial intelligence tools and methods effectively at work. It blends hands-on activities, real-world scenarios and responsible AI principles so participants can apply AI confidently. With AI becoming a core workplace capability in 2026, these courses help individuals and organisations build essential skills.

AI training helps you stay relevant and productive as AI becomes a standard part of how organisations operate. You learn how to use AI responsibly, avoid risks, recognise limitations and improve efficiency. In 2026, AI capability is considered a core professional skill across many roles, making formal training valuable for career development.

PM-Partners offers AI-Native Foundations, AI-Native Change Agent and a suite of Generative AI courses for project managers, business analysts, change managers and agile teams. These programs range from introductory training to leadership and role-specific application. All courses are instructor-led and designed for practical workplace use.

These courses are suitable for professionals across all industries, including project delivery, business analysis, change management, agile teams, HR, operations and senior leadership. They benefit anyone who wants to use AI responsibly or help their team adopt AI confidently in 2026.

No. PM-Partners AI courses are designed for non-technical professionals and do not require coding or programming knowledge. Training focuses on practical usage, decision-making, prompting and safe adoption rather than complex technical skills.

You will learn how to use AI tools to improve productivity, support decision-making, analyse information and redesign workflows. Courses also cover responsible AI use, ethical considerations, hallucination detection, governance, change impact and how to integrate AI into real workplace tasks. The aim is to build capability you can apply immediately.

Start using AI to improve sales performance

Have questions? Call our team on 1300 70 13 14 or fill out the form below. Our team will get back to you within the same business day.

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